Introduction: Opportunity identification (OI) is a fundamental process in innovation and strategic decision-making across various industries and fields. It enables businesses, policymakers, and other stakeholders to recognize potential areas for development, innovation, and value creation. Traditionally, OI has relied on expert-driven assessments, structured brainstorming sessions, and industry best practices. While these methods have proven valuable, they are often constrained by cognitive biases, siloed thinking, and a lack of real-time data integration, which can lead to missed opportunities and inefficiencies.