Business Plan for a Pedal Electric Kids Car
Entrepreneurship
Develop a business plan for a young startup building a pedal electric car for children
Teaching
Tasks
A young startup is developing a pedal electric car for children between 6–13 years. The vehicle drives up to 25 km/h and is equipped with several features, such as an aluminum space-frame, 7 gears, trunk, etc. Currently, they are finishing a second prototype and are about to begin intensive test driving. They are looking for an energetic student interested in helping develop their business plan.
Subtasks
- Explore market and competition, potential customer segments, marketing channels, and potential revenue streams
- Work in close partnership with the founders team
- Gather and analyze data, potentially from customer interviews
- Determine and validate possible price points and willingness to pay
- Use findings to make recommendations to founders with regards to current prototype or business strategy
Expectations
- Passion for business development and entrepreneurship
- Close partnership with founder team
- Hands-on mentality