Business Plan for a Pedal Electric Kids Car

Tasks

A young startup develops a pedal electric car for children between 6–13 years. The vehicle drives up to 25 km/h and is equipped with several features, such as an aluminum space-frame, 7 gears, trunk, etc. Currently, they finish a second prototype and are about to do intensive test driving with it. They are looking for an energetic student, who is interested in further developing their business plan.

Subtasks

• Explore market and competition, potential customer segments, marketing channels, and potential revenue streams
• Work in close partnership with the founders team
• Gather and analyze data, potentially from customer interviews
• Determine and validate possible price points and willingness to pay
• Use findings to make recommendations to founders with regards to current prototype or business strategy

Expectations

• Passion for business development and entrepreneurship
• Close partnership with founder team
• Hands-on mentality