January 1, 2021
Research
Frank Piller, Dennis Hilgers, Christoph Ihl, Lisa Schmidthuber
The use of Internet platforms such as open innovation platforms is a quite new strategy in innovation management that marks a rethinking from classical principles of coordination in innovation processes. Instead of relying exclusively on the internal expertise of their own researchers and developers, companies are increasingly integrating external problem-solvers (often supported by so-called innovation intermediaries) into their innovation processes. As an alternative to conducting traditional research or commissioning engineering service providers or academics with third-party contracts, a large, undefined network of actors are openly invited to participate in the innovative project (known as the “broadcast search” principle).
Open Innovation Technology Transfer Broadcast Search