More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial products
Journal Article
Journal of Business Venturing, 35(6), 106050
Alexander Vossen 
Christoph Ihl
Abstract
Entrepreneurs face the challenge of having to conform to gain legitimacy, while at the same time differentiating themselves to gain competitive advantage. We show how entrepreneurs can craft an entrepreneurial narrative to succeed in this task among the user audiences empowered to evaluate their products.
Research
Authors
Alexander Vossen, Christoph Ihl
Abstract
Entrepreneurs face the challenge of having to conform to gain legitimacy, while at the same time differentiating themselves to gain competitive advantage. We show how entrepreneurs can craft an entrepreneurial narrative to succeed in this task among the user audiences empowered to evaluate their products.
Tags
Cultural Entrepreneurship Categories Narratives NLP
Citation
@article{vossen2020more,
title = {More than Words! How Narrative Anchoring and Enrichment Help to Balance Differentiation and Conformity of Entrepreneurial Products},
author = {Vossen, Alexander and Ihl, Christoph},
journal = {Journal of Business Venturing},
volume = {35},
number = {6},
pages = {106050},
year = {2020},
doi = {10.1016/j.jbusvent.2020.106050}
}