Determinants of willingness to pay when purchasing sustainable products: a study from the shoe industry

Book / Chapter
In: Tiwari, R., Buse, S. (eds), Managing Innovation in a Global and Digital World, 287-303
Authors

Dominik Walcher

Christoph Ihl

Published

January 1, 2019

Doi

10.1007/978-3-658-27241-8_18

Abstract
The manufacturing and disposal of shoes is a widely underestimated environmental problem. A regular shoe consists of up to thirty parts of different materials, such as leather, synthetics, rubber and textile, which are inseparably stitched or glued together and treated most often with hazardous chemicals to achieve the desired physical qualities. More and more companies start to produce and sell eco-friendly shoes. In this paper consumer behaviour in the field of eco-friendly shoes is analyzed. The results of the study demonstrate that there is a direct impact of Social Responsibility, Perceived Personal Relevance, Lack of Trust and Lack of Product Benefit on the Willingness to Pay as well as a moderating effect of Product Information Demand.

Research

© Anne Gärtner

  • Book-Chapter
  • 2019
  • DOI

Authors

Dominik Walcher, Christoph Ihl

Abstract

The manufacturing and disposal of shoes is a widely underestimated environmental problem. A regular shoe consists of up to thirty parts of different materials, such as leather, synthetics, rubber and textile, which are inseparably stitched or glued together and treated most often with hazardous chemicals to achieve the desired physical qualities. More and more companies start to produce and sell eco-friendly shoes. In this paper consumer behaviour in the field of eco-friendly shoes is analyzed. The results of the study demonstrate that there is a direct impact of Social Responsibility, Perceived Personal Relevance, Lack of Trust and Lack of Product Benefit on the Willingness to Pay as well as a moderating effect of Product Information Demand.

Tags

Sustainability Willingness to Pay Consumer Behavior