Co-creation with Customers

Book / Chapter
In: Huff, A.S., Möslein, K.M., Reichwald, R. (eds), Leading Open Innovation, 139-154
Authors

Frank Piller

Christoph Ihl

Published

January 25, 2013

Doi

10.7551/mitpress/9202.003.0013

Research

© Anne Gärtner

  • Book-Chapter
  • 2013
  • DOI

Authors

Frank Piller, Christoph Ihl

Tags

Co-Creation Open Innovation Customers