Research at TIE TUHH: entrepreneurship science, deep tech startups, innovation management, user innovation, venture finance, and causal data science. Projects and publications.
Keywords
Entrepreneurship Science, Deep Tech Hamburg, Innovation Research, Startup Forschung, Entrepreneurship Research TUHH, User Innovation, Venture Finance
Our research on innovation and entrepreneurship sits at the intersection of organizational theory, sociology, and strategy. We investigate how actors both shape and are shaped by market, technological, social, and cultural environments as they create novelty in ideas, teams, products, and business practices. Our work develops and tests theoretical explanations grounded in mechanisms such as social influence, diffusion, status, legitimacy, optimal distinctiveness, social evaluation, cognition, and social capital.
Empirically, we study contexts in which market, technological, social, and cultural spaces can be observed and measured at scale—for example through inter-actor relationships and associations with concepts, categories, and narratives. This allows us to locate actors within these spaces and to assess how novelty, atypicality, and legitimacy are produced and evaluated. Methodologically, we draw on computational social science and quantitative methods, including machine learning, natural language processing, network analysis, econometrics, and causal inference.
Topics
Startup Strategy and Evolution (choices, pivoting, scaling, adaptation)
Harnessing Artificial Intelligence to strengthen innovation capacity, entrepreneurship, and circular economy transitions across European higher education institutions.
Evidence from a Field Experiment in Entrepreneurial Team Performance.
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Publications
The Science Data Lake: A Unified Open Infrastructure Integrating 293 Million Papers Across Eight Scholarly Sources with Embedding-Based Ontology AlignmentScholarly data are largely fragmented across siloed databases with divergent metadata and missing linkages among them. We present the Science Data Lake, a locally-deployable infrastructure built on DuckDB and simple Parquet files that unifies eight open sources - Semantic Scholar, OpenAlex, SciSciNet, Papers with Code, Retraction Watch, Reliance on Science, a preprint-to-published mapping, and Crossref - via DOI normalization while preserving source-level schemas. The resource comprises approximately 960GB of Parquet files spanning ~293 million uniquely identifiable papers across ~22 schemas and ~153 SQL views. An embedding-based ontology alignment using BGE-large sentence embeddings maps 4,516 OpenAlex topics to 13 scientific ontologies (~1.3 million terms), yielding 16,150 mappings covering 99.8% of topics (≥ 0.65 threshold) with F1 = 0.77 at the recommended ≥ 0.85 operating point, outperforming TF-IDF, BM25, and Jaro-Winkler baselines on a 300-pair gold-standard evaluation. We validate through 10 automated checks, cross-source citation agreement analysis (pairwise Pearson r = 0.76 - 0.87), and stratified manual annotation. Four vignettes demonstrate cross-source analyses infeasible with any single database. The resource is open source, deployable on a single drive or queryable remotely via HuggingFace, and includes structured documentation suitable for large language model (LLM) based research agents.2026Working PaperJonas Wilinski
Scholarly data are largely fragmented across siloed databases with divergent metadata and missing linkages among them. We present the Science Data Lake, a locally-deployable infrastructure built on DuckDB and simple Parquet files that unifies eight open sources - Semantic Scholar, OpenAlex, SciSciNet, Papers with Code, Retraction Watch, Reliance on Science, a preprint-to-published mapping, and Crossref - via DOI normalization while preserving source-level schemas. The resource comprises approximately 960GB of Parquet files spanning ~293 million uniquely identifiable papers across ~22 schemas and ~153 SQL views. An embedding-based ontology alignment using BGE-large sentence embeddings maps 4,516 OpenAlex topics to 13 scientific ontologies (~1.3 million terms), yielding 16,150 mappings covering 99.8% of topics (≥ 0.65 threshold) with F1 = 0.77 at the recommended ≥ 0.85 operating point, outperforming TF-IDF, BM25, and Jaro-Winkler baselines on a 300-pair gold-standard evaluation. We validate through 10 automated checks, cross-source citation agreement analysis (pairwise Pearson r = 0.76 - 0.87), and stratified manual annotation. Four vignettes demonstrate cross-source analyses infeasible with any single database. The resource is open source, deployable on a single drive or queryable remotely via HuggingFace, and includes structured documentation suitable for large language model (LLM) based research agents.
This dissertation embarks on two complementary paths: (i) it investigates how contextual and structural factors influence entrepreneurial intention, success, and recovery from failure, and (ii) it highlights recent advancements in causal inference, focusing on the identification of treatment effects through valid and robust research designs. The work offers new insights into key phenomena across the entrepreneurial life cycle and proposes methodological approaches to address empirical challenges in entrepreneurship and management science.
EntrepreneurshipCausal InferenceStartup Failure
Technological Innovations of Hidden Champions: Evidence from Patent DataJournal of Product Innovation Management, 42(3), 502-5272025Journal ArticleHeinz W. Lampe, Jorn Block, Thorben Willeke, Thomas Clauss, Holger Steinmetz
Hannes W. Lampe, Jorn Block, Thorben Willeke, Thomas Clauss, Holger Steinmetz
The hidden champion concept has received much interest in practice. As market leaders in niche markets, hidden champions represent the success of the (German) Mittelstand. Innovation is a key element of their strategy and their focus and niche market strategy are associated with specific technological capabilities. However, thus far, little quantitative empirical evidence exists about the innovation output of hidden champions. Drawing on a capability perspective and using patent data, the present study analyzes differences between hidden champions and comparable non‐hidden champion firms in their technological innovation. Our results show that hidden champions have a significantly larger technological innovation output but do not have a higher efficiency in their innovation creation compared to other firms from the same industry, size, and age. Moreover, the innovations produced by hidden champions show higher levels of technological depth and indicate lower levels of technological breadth. The sources of technological knowledge of hidden champions seem to be more inward oriented. Finally, innovations of hidden champions have similar technological impact, novelty and quality compared to those of other firms. Overall, our study supports many of the anecdotal beliefs about the innovation of hidden champions contributing to a better understanding of what makes hidden champions different from other Mittelstand firms. Practical implications for hidden champions and Mittelstand firms are discussed.
Hidden ChampionsPatentsInnovation
How Founders Evaluate VCs: A GPT-Based Extraction of Value-Criteria from Online VC ReviewsAcademy of Management Proceedings 2025(1), 188462025Conference PaperOlaf Specht, Jan H. Wilinski, Julius C. Thiesen, Christoph Ihl
Venture Capital (VC) investments positively impact startup success, enhancing operational performance through factors like collaboration and value-added services. While research on investment decisions primarily focuses on investors’ selection criteria and decision-making processes, our study addresses the gap in founders’ perspective. Using Generative Pre-Trained Transformers (GPT) for text classification on a dataset of 8,561 online VC reviews, we extract 9,229 unique value-criteria from founders’ perspectives. A text-embedding cluster method categorizes these criteria into 26 categories. By analyzing additional startup lifecycle data, we determine which value-criteria are crucial at different startup stages. Our findings reveal that investors’ “general social skills” are the most important value-criteria across all startup stages, while more mature startups prioritize more self-serving criteria focused on growth and long-term relationships. Additionally, we observe that founders mostly fulfill the value-criteria by investors, with “general advice” being particularly well-executed.
Venture CapitalFoundersNLPGPT
Culture Matters with Bad News! A Large-Scale Study of Media Coverage after Startup FailureAcademy of Management Proceedings 2024(1), 185622024Conference PaperOlaf Mork, Christoph Ihl
Given that mass media can confer organizational legitimacy and act as an information intermediary between startups and relevant stakeholders, we examine the process of establishing legitimacy and the response to failure across different cultural settings. Employing state-of-the-art natural language processing models, we extract sentiments from a sample of 2,041,607 sentences covering 67,306 startups from the United States, the United Kingdom, and Germany. Utilizing robust econometric methods, we reveal pronounced cultural differences in the character of media coverage for both operating and closed startups. Specifically, German media tends to portray domestic startups less positively, while the United States exhibits the most positive coverage, with the United Kingdom falling in between. Notably, our findings include a positive in-group bias solely for operating startups in the United States, while Germany displays a negative in-group bias for both operating and closed startups. Our study underscores the role of national culture, the importance of comparative entrepreneurship research, and the heterogeneous nature of entrepreneurial phenomena among different cultures.
Startup FailureMedia CoverageCulture
Organizing Entrepreneurial Teams: A Field Experiment on Autonomy over Choosing Teams and IdeasOrganization Science, 34(6), 2097-21182023Journal ArticleViktoria Boss, Linus Dahlander, Christoph Ihl, Rajshri Jayaraman
Scholars have suggested that autonomy can lead to better entrepreneurial team performance. Yet, there are different types of autonomy, and they come at a cost. We shed light on whether two fundamental organizational design choices—granting teams autonomy to (1) choose project ideas to work on and (2) choose team members to work with—affect performance. We run a field experiment involving 939 students in a lean startup entrepreneurship course over 11 weeks. The aim is to disentangle the separate and joint effects of granting autonomy over choosing teams and choosing ideas compared with a baseline treatment with preassigned ideas and team members. We find that teams with autonomy over choosing either ideas or team members outperform teams in the baseline treatment as measured by pitch deck performance. The effect of choosing ideas is significantly stronger than the effect of choosing teams. However, the performance gains vanish for teams that are granted full autonomy over choosing both ideas and teams. This suggests the two forms of autonomy are substitutes. Causal mediation analysis reveals that the main effects of choosing ideas or teams can be partly explained by a better match of ideas with team members’ interests and prior network contacts among team members, respectively. Although homophily and lack of team diversity cannot explain the performance drop among teams with full autonomy, our results suggest that self-selected teams fall prey to overconfidence and complacency too early to fully exploit the potential of their chosen idea. We discuss the implications of these findings for research on organizational design, autonomy, and innovation.
@article{boss2023organizing,
title = {Organizing Entrepreneurial Teams: A Field Experiment on Autonomy over Choosing Teams and Ideas},
author = {Boss, Viktoria and Dahlander, Linus and Ihl, Christoph and Jayaraman, Rajshri},
journal = {Organization Science},
volume = {34},
number = {6},
pages = {2097--2118},
year = {2023},
doi = {10.1287/orsc.2021.1520}
}
This article investigates how crowdsourcing for knowledge creation in a crucial knowledge‐intense task – patent application examination – informs decision‐making. It is hypothesized that patent examiners’ views underly a local search bias (i.e., they rely on locally preferred and conveniently available local information), which may be overcome through crowdsourcing. To analyze this potential effect of crowdsourcing, this study analyzes USPTO’s Peer To Patent initiative, opening the patent examination process to public participation for the first time. The data from this initiative is further enhanced with data from the PatentsView database and the Patent Examination Research Database. The study results provide the first empirical evidence that crowdsourcing aids a patent examination process in overcoming the examiner’s local search bias – their over‐reliance on internal knowledge. In particular, it is found that crowdsourcing in patent examination increases examiners’ reliance on atypical and less formalized knowledge. Overall, these findings enable several theoretical and practical recommendations.
CrowdsourcingPatentsSearch Bias
Released, but Not Lost: Motives and Environments Driving Firms’ Knowledge DisclosureInternational Journal of Innovation Management, 25(08), 21500892021Journal ArticleHeinz W. Lampe, Christoph Ihl
Open innovation, in the form of inbound and outbound open innovation, is an ever-increasing research field. Research into outbound open innovation (i.e., the inside-out process) focused mostly on the commercialisation of internal knowledge. However, we know very little about firms’ voluntary nonpecuniary knowledge disclosure. This paper sheds light on this understudied research field by conducting a quantitative study that identifies which internal and external conditions foster firms’ knowledge disclosures. The results show that firms’ strategies to influence (i) the market and the competition and (ii) external spillovers are drivers of firms’ knowledge disclosures. Further, the moderating roles of environmental characteristics are shown. Firms’ environmental technological dynamism is found to strengthen the positive relationships between influencing external spillovers and knowledge disclosure. In contrast, the relationships between influencing the market and the competition and knowledge disclosure are negatively moderated by a firm’s environmental technological dynamism.
Knowledge DisclosureOpen Innovation
The Flipside of the Coin – An Investor-Level Investigation of Blockchain-Based Fundraising (Initial Coin Offerings)Dissertation, Technische Universität Hamburg2021PhD ThesisCarolin Petra Brückmann
ICOs stellen eine neuartige Finanzierungsmethode dar, welche es Start-ups ermöglicht Kapital von einer Großzahl vorwiegend Kleinanleger einzusammeln. Innerhalb meiner Dissertation widme ich mich ICO-Investoren, um darzustellen wie Investoren diese neuartigen Investitionsumgebung navigieren. Entlang dreier Studien untersuche ich die Komposition sowie Interaktion verschiedener Investorengruppen. Des Weiteren analysiere ich inwiefern Investoren in der Lage sind erfolgreiche Start-ups gezielt zu selektieren.
The Importance of Legitimate Media Distinctiveness for Ventures Seeking Funding in Early and Later StagesDissertation, Technische Universität Hamburg2021PhD ThesisJens Eike Heckmann
Paying for Legitimacy? The Signalling Effect of Monetary Rewards in Innovation ContestsInternational Journal of Innovation Management, 25(04), 21500442021Journal ArticleChristoph Ihl, Alexander Vossen
Monetary rewards have become widely used to compensate user engagement in innovation contests. Building on literature on social judgement of organisations, we provide evidence on another important effect of monetary rewards in innovation contests, namely a signalling effect that may either enhance or lower a contest host’s legitimacy and subsequently users’ willingness to participate in the contest. Along three studies, we show that the signalling effect is especially beneficial for the innovation contest purposes that are incongruent with the host’s organisational stereotype, i.e., in cases where she lacks specific organisational traits that constitute users’ perception of organisational legitimacy. Offering a higher monetary reward in such a scenario allows hosts to overcome a lack of legitimacy and consequently foster user participation.
Innovation ContestsMonetary RewardsSignaling
Know Your Audience: How Language Complexity Affects Impact in Entrepreneurship ScienceJournal of Business Economics, 91(7), 1025-10612021Journal ArticleHeinz W. Lampe, Jan Willem Reerink
This article addresses the importance of tailoring publications to expectations of the intended scientific sub-community it addresses. But what does this mean when writing an article and adopting community specific jargon? This article disentangles the effects of articles’ language complexity on their impact. In the domain of entrepreneurship science, we show that language uniqueness (in form of aligning jargon uniquely to one community) has a positive effect on article’s impact. An article’s novelty (in form of novel recombination of community jargon) has an inverted U-shape relationship with impact. We further show that the optimal level of novelty decreases with increasing uniqueness, yielding higher overall impact. These findings have implications not only for authors of scientific articles but also for their audience.
Language ComplexityScience CommunicationEntrepreneurship Research
Using open innovation platforms for technology transferIn: Mietzner, D., Schultz, C. (eds), New Perspectives in Technology Transfer (FGF Studies in Small Business and Entrepreneurship), 231-2432021Book / ChapterFrank Piller, Dennis Hilgers, Christoph Ihl, Lisa Schmidthuber
Frank Piller, Dennis Hilgers, Christoph Ihl, Lisa Schmidthuber
The use of Internet platforms such as open innovation platforms is a quite new strategy in innovation management that marks a rethinking from classical principles of coordination in innovation processes. Instead of relying exclusively on the internal expertise of their own researchers and developers, companies are increasingly integrating external problem-solvers (often supported by so-called innovation intermediaries) into their innovation processes. As an alternative to conducting traditional research or commissioning engineering service providers or academics with third-party contracts, a large, undefined network of actors are openly invited to participate in the innovative project (known as the “broadcast search” principle).
Open InnovationTechnology TransferBroadcast Search
More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial productsJournal of Business Venturing, 35(6), 1060502020Journal ArticleAlexander Vossen, Christoph Ihl
Entrepreneurs face the challenge of having to conform to gain legitimacy, while at the same time differentiating themselves to gain competitive advantage. We show how entrepreneurs can craft an entrepreneurial narrative to succeed in this task among the user audiences empowered to evaluate their products.
@article{vossen2020more,
title = {More than Words! How Narrative Anchoring and Enrichment Help to Balance Differentiation and Conformity of Entrepreneurial Products},
author = {Vossen, Alexander and Ihl, Christoph},
journal = {Journal of Business Venturing},
volume = {35},
number = {6},
pages = {106050},
year = {2020},
doi = {10.1016/j.jbusvent.2020.106050}
}
Cultural EntrepreneurshipCategoriesNarrativesNLP
Equity Crowdfunding as a New Alternative for Startups Seeking Financing in Early Stages: Its Implications on Startups and InvestorsDissertation, Technische Universität Hamburg2020PhD ThesisJan Niklas Wick
Contingent Effects of Team Knowledge Diversity on Novelty in Management ResearchAcademy of Management Proceedings 2019(1), 186362019Conference PaperChristoph Ihl, Daniel Graf
Our understanding of the impact of team diversity on the team’s innovativeness is still limited. There is a lack of research on the contingencies that drive the effectiveness of team heterogeneity and specifically knowledge diversity. We use insights from social networks, knowledge networks, status diversity, and knowledge overlap to explain when teams benefit from knowledge diversity. We conduct our analysis on all ~180.000 publications in the field of management between 2000 and 2015, to explain how teams translate knowledge diversity into novelty. Our results show that high levels of knowledge diversity lead to less novel output. We find that access to structural holes in the social and knowledge network moderates this effect, allowing teams with brokerage positions to compensate for the negative effect of knowledge diversity. However, contrary to our assumptions they do not provide an alternative to teams that lack diversity. Thus, a team cannot source diversity externally. We find that status diversity and knowledge overlap provide teams only with mechanisms to overcome the negative effect of knowledge diversity but do not lead to more novel output.
Knowledge DiversityTeam ResearchNovelty
Copyright or copy right? Unsolicited User Behavior as Market SignalsAcademy of Management Proceedings 2019(1), 173222019Conference PaperChristoph Ihl, Alexander Vossen
We study how unsolicited user behavior, such as infringing copyrights, serves as a market signal that impacts both affected organizations and audiences. We find that the behavior is perceived twofold: While it increases uncertainty for organizational audiences, it decreases uncertainty for users. The increase of uncertainty is fueled by loss prospects particularly pronounced for products that are financially successful and critically acclaimed. The decrease of uncertainty is founded on quality endorsement and promotional effects particularly prominent for products that receive unsolicited user behavior from central, prominent users. Our empirical field is International Anime TV series from which we analyze 1,290 series consisting of 35,627 episodes that aired between 2002 and 2011. We assess more than 32,000 copyright infringement incidents and more than 3,000 groups of so-called Fansubbers from the U.S. who record Japanese TV series, modify, and distribute those recordings online both prior and in parallel to commercial availability. We find that infringements that a series receives make organizations ponder longer before they make them available by licensing and exporting them. However, after licensing and export, those infringed series attract more users and thus sell significantly better on Amazon.com.
User BehaviorMarket SignalsCopyright
Winners Earn, Losers Learn? The Effect of New Venture Success on Crowdfunders’ Investment DecisionsAcademy of Management Proceedings 2019(1), 127302019Conference PaperJan N. Wick, Christoph Ihl
In early-stage venture financing, investors’ portfolio returns crucially depend on investing in the few “big hits,” compensating for a significant number of investments that fail to return the invested capital. The recently established equity crowdfunding enables also retail investors to participate in the market for early-stage venture financing. Using survival analysis on a data set that tracks portfolios of individual equity crowdfunding investors over the course of more than five years, we study how personal and common liquidity events—i.e., realized and foregone losses and gains—impact an individual’s future investment behavior. Reinforcement learning theory predicts that investors overweight personal experience when making investment decisions. We find that in our context of a closed, specialized market, both personal and common liquidity events have a negative effect on subsequent investment decisions. Differentiating these findings by investor sophistication, we find that less sophisticated investors exhibit patterns of reinforcement learning.
CrowdfundingInvestment DecisionsLearning
Social Influence, Status, and Entrepreneurial Entry: Evidence from the Comic Book IndustryDissertation, Technische Universität Hamburg2019PhD ThesisMichael Engel
Diese Dissertation untersucht wie sich die Struktur sozialer Netzwerke auf den unternehmerischen Eintritt auswirkt. Sie analysiert die Effekte von sozialem Einfluss und Status auf die Entscheidung von Personen, ein neues, selbst erstelltes Angebot auf den Markt zu bringen. Bisherige Arbeiten haben diese Effekte zwar nachgewiesen, konnten die zugrundeliegenden Mechanismen aber noch nicht aufdecken. Ausgehend von der Netzwerktheorie leiten wir Hypothesen zu proximitätsbasierten Ansteckungs- und statusbasierten Konvergenzmechanismen ab und testen sie im Kontext der Comic-Industrie mit Ereignisanalysen und Paneldaten, die die Karrieren von mehr als 11.000 Autoren von 1988 bis 2014 abbilden.
Social InfluenceStatusEntrepreneurial EntryCreative Industries
Einfluss digitaler (Startup-) Technologien im Operations ManagementIn: Schröder, M., Wegner, K. (eds), Logistik im Wandel der Zeit – Von der Produktionssteuerung zu vernetzten Supply Chains, 137-1622019Book / ChapterJörg Schwarz, Christoph Ihl
In den letzten Jahren haben Unternehmen in fast allen Branchen eine Reihe von Initiativen zur Identifizierung neuer digitaler Technologien und zur Nutzung ihrer Vorteile durchgeführt (Technology Foresight). Sowohl die Weiterentwicklung bestehender als auch die Implementierung neuer Technologien führt zu einer digitalen Transformation der gesamten Wertschöpfungskette, die nahezu alle Produkte und Prozesse sowie Organisationsstrukturen und Managementkonzepte betrifft (Kersten et al., 2017). Die möglichen Vorteile der Digitalisierung sind vielfältig und umfassen unter anderem Umsatz- oder Produktivitätssteigerungen, Innovationen in der Wertschöpfung sowie neuartige Formen der Interaktion mit Kunden. Durch die Anwendung von Technologien wie beispielsweise künstlicher Intelligenz, maschinellem Lernen oder der Blockchain-Technologie können ganze Geschäftsmodelle transformiert oder ersetzt werden (Downes und Nunes, 2015).
Digital TechnologiesStartupsOperations Management
All for the Money? The Limits of Monetary Rewards in Innovation Contests with UsersInternational Journal of Innovation Management, 23(02), 19500142019Journal ArticleChristoph Ihl, Alexander Vossen, Frank Piller
Practitioners increasingly use innovation contests to harness the knowledge of external crowds for internal innovation purposes in exchange for prize money. While some innovation contests have the objective to attract professional experts from distant fields to obtain technical solutions, other innovation contests primarily target customers or users in order to generate new product and service ideas. Hence, external crowds differ substantially across, but also within, innovation contests in terms of personal needs in the innovation domain. Drawing upon the private-collective model of innovation, we argue that participants’ “userness” in terms of personal needs gives rise to non-monetary reward expectations and collectively oriented participation as opposed to the private pursuit of monetary rewards emphasised in innovation contests. Hence, the effectiveness of monetary rewards in innovation contests is bound to certain participants and behaviours. In particular, participants weigh non-monetary rewards more strongly against monetary rewards (1) when their personal need in the innovation domain is high, and (2) when choosing to engage collectively in evaluating and commenting on other contributions as opposed to submitting own contributions. We find support for these hypotheses in an empirical study where user participation in a real innovation contest is regressed on survey-based measures of expected rewards that users perceive prior to the contest. The observed effect sizes of the proposed shifts from monetary to non-monetary rewards are so pronounced that for a given level of personal need and a given type of participation behaviour only either reward type is effective and a compensational relation between both types of rewards does not exist. Monetary rewards are even detrimental and lower user participation if the two proposed boundary conditions are taken together.
Detecting Hidden Sorting and Alignment Effects of Entrepreneurship EducationJournal of Small Business Management, 57(4), 1712-17372019Journal ArticleMichael Fretschner, Heinz W. Lampe
Recently, scholars are confronted with only small positive, non-existing, or even negative average effects of entrepreneurship education. We draw on two largely neglected and hidden effects of entrepreneurship education, namely the alignment and the sorting effect, in order to explain previous inconsistent evaluation outcomes. Making use of ex ante and ex post student-surveys in a quasi-experimental setting, we provide insights into how these effects emerge and are further amplified by course-induced updates in personal attitudes and perceived behavioral control. Our study shows that relying on average measures is often not effective in evaluating entrepreneurship courses and highlights the need for new outcomes measures.
Entrepreneurship EducationSelection Effects
Determinants of willingness to pay when purchasing sustainable products: a study from the shoe industryIn: Tiwari, R., Buse, S. (eds), Managing Innovation in a Global and Digital World, 287-3032019Book / ChapterDominik Walcher, Christoph Ihl
The manufacturing and disposal of shoes is a widely underestimated environmental problem. A regular shoe consists of up to thirty parts of different materials, such as leather, synthetics, rubber and textile, which are inseparably stitched or glued together and treated most often with hazardous chemicals to achieve the desired physical qualities. More and more companies start to produce and sell eco-friendly shoes. In this paper consumer behaviour in the field of eco-friendly shoes is analyzed. The results of the study demonstrate that there is a direct impact of Social Responsibility, Perceived Personal Relevance, Lack of Trust and Lack of Product Benefit on the Willingness to Pay as well as a moderating effect of Product Information Demand.
SustainabilityWillingness to PayConsumer Behavior
Grace, gold, or glory? Exploring incentives for invention disclosure in the university contextThe Journal of Technology Transfer, 43(6), 1725-17592018Journal ArticleThomas Walter, Christoph Ihl, Rene Mauer, Malte Brettel
Thomas Walter, Christoph Ihl, Rene Mauer, Malte Brettel
What motivates university scientists to identify practical applications for their research results and consider having them patent-protected? A wealth of research points towards a complex blend of factors, including organizational antecedents, social norms and personal-level expectations. Few studies, however, have attempted to investigate the effect of concrete incentives from the perspective of individual scientists’ decision-making. In this paper, we operationalize the propensity to patent and commercialize research results as the intention to submit an invention disclosure filing. We use scenario-based conjoint analysis to capture university scientists’ preference structures for different incentive policies. Results indicate that direct and indirect financial incentives are dominant drivers. In addition, a grace period that would allow for patenting and publishing in parallel and the inclusion of patents in academic performance assessments are worth considering, whereas the specific setup of the technology transfer organization and public recognition of achievements in form of an award appear to have limited effect. However, preferences for incentives and hence their effectiveness vary significantly across academic disciplines and ranks as well as with scientists’ working experience, patenting experience and research orientation.
University Technology TransferInvention DisclosureIncentives
Driving Diffusion of Scientific Innovation – The Role of Institutional Entrepreneurship and Open Science in Synthetic BiologyDissertation, Technische Universität Hamburg2018PhD ThesisGiulio Barth
Effekte von Institutionen auf die Diffusion von wissenschaftlichen Innovationen wurden in mehreren Studien belegt, ohne auf die Schaffung von Institutionen einzugehen. Die Theorie von institutionellen Entrepreneuren thematisiert diese Lücke und erklärt, wie Schlüsselfiguren eine institutionelle Logik verbreiten und auf dieser aufbauende Institutionen schaffen, um die Diffusion von Innovationen zu beeinflussen. In meiner Dissertation validiere ich den vollständigen Prozess ausgehend vom Entrepreneur, der eine Logik verbreitet, bis hin zu Effekten von frei verfügbaren Forschungsmethoden. Basierend auf Analysen von Patenten und Publikationen in der Synthetischen Biologie können wir die Theorie validieren und eine positive Wirkung von frei verfügbaren Forschungsmethoden messen.
Herding and the role of experts in equity crowdfunding marketsAcademy of Management Proceedings 2018(1), 160132018Conference PaperJan N. Wick, Christoph Ihl
In online, crowd-based investment markets, nonexpert individuals collectively make investment decisions that were previously left to experts. Being carried out publicly on an online platform, the funding process gives these individuals opportunity to observe the actions of others before deciding themselves. Using a unique dyadic panel data set that tracks online, crowd-based investments into startups, we study how individuals are influenced in their investment decisions by prior actions of others. We find evidence that individuals engage in herd behaviour and are more likely to invest into campaigns exhibiting a higher funding momentum. Counterintuitively, investors are at the same time less likely to invest into campaigns that exhibit high counts of already committed investors, indicating that individuals do not herd after herd.
CrowdfundingHerdingExpert Influence
How institutional entrepreneurs drive the diffusion of institutional logics to shape an emerging field78th Annual Meeting of the Academy of Management, AOM 20182018Conference PaperGeorg Barth, Christoph Ihl
This paper extends the emerging body of literature on institutional entrepreneurship by introducing the heterogeneous diffusion model to measure the diffusion of institutional logics in an emerging field. Results validate that during field emergence, institutional entrepreneurs use their resources to convince their social context of an institutional logic to shape an emerging field. Such pioneers of new fields draw logics from different organizational fields and influence the emerging field level institutions. By drawing from a quantitative study using the research field of synthetic biology, this paper elaborates rich insights into the characteristics and strategies of such actors. In addition, this research provides implications for further development of institutional theory, in particular, for the analysis of communities, as well as for practitioners working in emerging fields.
The Hidden Cost of Crowd Capital: Categorization of Organizational Deviance in New Venture FinancingAcademy of Management Global Proceedings, 3832018Conference PaperChristoph Ihl, Jan N. Wick
Only recently, novel financing sources have emerged in the forms of crowdfunding or initial coin offerings. Attending to these new forms can be conceived as organizational deviance from the norm of established business angel or venture capital financing, which in turn has an effect on follow-on growth financing rounds. Drawing on theories of categorization and deviance, we propose that venture capitalists categorize crowdfunded ventures as deviant to screen them out in their selection process. We aim to empirically disentangle this categorization effect from venture capitalists’ diligent evaluation of substantial quality differences by using a comprehensive matching approach, an econometric model that separates venture capitalists’ screening from their due diligence and by testing three boundary conditions that should theoretically moderate a categorization effect. Implications are derived.
CrowdfundingCategorizationOrganizational Deviance
Making Open Innovation Stick: A Study of Open Innovation Implementation in 756 Global OrganizationsResearch-Technology Management, 61(4), 16-252018Journal ArticleAndy Zynga, Kathleen Diener, Christoph Ihl, Dirk Lüttgens, Frank Piller, Bastian Scherb
Andy Zynga, Kathleen Diener, Christoph Ihl, Dirk Lüttgens, Frank Piller, Bastian Scherb
Open innovation is an established approach to improve innovation performance, but many organizations have failed to embed open innovation in their innovation processes permanently and at scale. Building on an investigation of 756 international organizations, we show that the existence of distinct routines and organizational structures can explain why some firms implement open innovation successfully. We present a guideline for managers to master the organizational journey from closed to open innovation, moving their company from an initial state via pilots and exploration toward a permanently open state.
Open InnovationInnovation ManagementOrganization
The Perfect Match – The Role of Categorical Fit between Venture Capitalists and Their Startup InvestmentsDissertation, Technische Universität Hamburg2018PhD ThesisJan-Frederik Arnold
Die Dissertation analysiert den Effekt von Kategorischem-Fit zwischen Venture Capital Firmen und Startups auf den Finanzierungsprozess. Die Arbeit nutzt Marktkategorien für die Messung des Startup-Neuigkeitswert und der kulturellen Distanz zwischen Venture Capital Firmen und Startups. Die Analyse von Finanzierungsdaten über einen 11 Jahreszeitraum bestätigt, dass erfahrene und mit hohem Status versehene Venture Capital Firmen einen höheren Neuigkeitswert bevorzugen und kulturelle Distanz weniger relevant ist für die Finanzierungsentscheidung, wenn die Venture Capital Firmen ein diversifiziertes Portfolio und einen hohen Status haben.
Venture CapitalCategorical FitStartup Investment
Media Judgment of Entrepreneurial Failure – Implications for FoundersDissertation, Technische Universität Hamburg2018PhD ThesisMatthias Jacobi
Die Doktorarbeit zum Thema „Mediale Berichterstattung über unternehmerisches Scheitern - Implikationen für Gründers“ vergleicht die Berichterstattung über das Scheitern von Startups in Deutschland und den USA. Es lässt sich zeigen, dass US Medien deutlich positiver über gescheiterte Startups berichten, als es deutsche Medien tun.
MediaEntrepreneurial FailureSocial Evaluation
University-Industry Knowledge Transfer: An Empirical Analysis of Channels, Motives and DistancesDissertation, Technische Universität Hamburg2018PhD ThesisJan Willem Reerink
Die vorliegende Arbeit untersucht mehrere Technologietranferkanäle im Kontext des Wissenstransfers von Universitäten in die Industrie. Sowohl traditionelle Transferkanäle wie zum Beispiel kollaborative Forschung oder akademisches Patentieren sowie innovative Alternativen wie broadcast search werden berücksichtigt. Beiträge zu Theorie und politische Implikationen können durch den Einsatz neuartiger Methoden aus dem Bereich Data Science gewonnen werden.
Knowledge TransferUniversity-IndustryTechnology Transfer
The Hidden Cost of Being Different: Equity Crowdfunding as Negative Signal in Subsequent RoundsAcademy of Management Proceedings 2017(1), 176092017Conference PaperJan N. Wick, Christoph Ihl
After having used own funds and potentially borrowed from friends and families, young ventures often reach out to external investors to obtain capital in exchange for equity. In absence of standard means of evaluation, the market for venture financing is characterized by high uncertainty and information asymmetries between players requiring young ventures to invest significant effort in effectively signaling their quality to potential investors. Due to the large numbers of ventures seeking financing investors typically use rapid categorization and filtering mechanism to focus their efforts on the most promising ventures. In the context of the recently established equity crowdfunding providing funds in exchange for equity we highlight the importance for young ventures to diligently assess with whom to partner or not. Building on a comprehensive sample of the funding activities of young ventures that is matched and, hence, balanced in terms of seven key quality controls, we find support for our theory that despite being of the same quality, deviating from the norm in absence of clear a rationale and obtaining equity crowdfunding in a first funding round acts as a negative signal in subsequent funding rounds. In line with prior literature we additionally find that such a negative signal can be mitigated through a greater funding amount in the first round and prior experience of second round investors with equity crowdfunding.
CrowdfundingSignalingVenture Finance
Walking Parallel Paths or Taking the Same Road? The Effect of Collaborative Incentives in Innovation ContestsInternational Journal of Innovation Management, 21(3), 17500242017Journal ArticleViktoria Boss, Robin Kleer, Alexander Vossen
We examine the role of participants’ interactions in innovation contests. In contrast to the dominant view of a competitive organisation of innovation contests, we suggest that, especially for ideation projects, a collaborative setting may be beneficial in terms of the amount of ideation activity and the quality of the generated ideas. Using two experiments, we show the usefulness of a collaborative approach when two particular conditions are met: first, the overall effort must be compensated according to performance criteria in such a way that participants are aware of the impact of their actions. Thus, the reward mechanism has to ensure that all contributors to a specific idea benefit from their involvement. Second, the host has to provide feedback throughout the contest to make it clear for participants what idea(s) to focus on. Our results show that, while the elaboration effort can be increased by introducing a collaborative reward mechanism alone, the best results are achieved when both conditions are met.
Innovation ContestsCollaborationIncentives
Financial Aid for Local Governments: Blessing or Mismanagement?International Journal of Public Sector Performance Management, 3(1), 40-582017Journal ArticleHeinz W. Lampe, Dennis Hilgers
For decades the public sector seems incapable to not incur new debt or even save money to overcome the omnipresent stressed financial situation. This grievance is pervasive over several levels of public sector entities including municipalities, the federal states as well as central/national tier. On the local level, bailouts in form of loan repayment are understood as measures to deliver a sustainable solution to and thus overcome the stressed financial situations of municipalities. This study presents empirical evidence for a positive correlation of debt and cost inefficiency of municipalities’ service provision. Furthermore, interest payments have a minor impact on this cohesion. These findings show that repayments of municipalities’ debts are not a sustainable solution to overcome the stressed financial situation on the local government level. Highly indebted municipalities are inefficient in their service provision anyway.
Public FinanceLocal Government
Municipalities’ Willingness to Adopt Process Innovations: Evidence for Higher Cost-EfficiencyLocal Government Studies, 43(5), 707-7302017Journal ArticleHeinz W. Lampe
In the public sector, innovation is understood as a major driver of public service performance improvement and excellence. On the one hand, previous research has proven a positive effect of innovation adoption on performance in the public sector. On the other hand, a broad literature proves positive effects of innovation antecedents on innovation adoption. This study bridges this gap and analyses the effect of an innovation antecedent – willingness to adopt a process innovation (accrual accounting) – on municipalities’ service provision cost-efficiency. Therefore, the author makes use of a panel data set of German municipalities, located in the federal state of North Rhine-Westphalia. Evidence shows that a higher municipal willingness to innovate relates to higher cost-efficiency. A higher innovation willingness might have a maximal effect of 17 percentage points on municipality cost-efficiency.
Process InnovationPublic SectorEfficiency
Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der ArbeitsteilungSpringer Gabler, Wiesbaden, VIII + 125 pages2017Book / ChapterFrank Piller, Kathrin Möslein, Christoph Ihl, Ralf Reichwald
Frank Piller, Kathrin Möslein, Christoph Ihl, Ralf Reichwald
Dieses Lehrbuch vermittelt in komprimierter Form die wesentlichen Inhalte des Standardwerks “Interaktive Wertschöpfung” von Ralf Reichwald und Frank Piller. Unternehmerische Wertschöpfung findet heute immer seltener sequentiell im Sinne einer klassischen Wertschöpfungskette statt, sondern interaktiv und iterativ zwischen einem fokalen Unternehmen und externen Beteiligten. Insbesondere Kunden und Nutzer werden selbst aktiv (Co-Creation). Dies betrifft sowohl die Forschung und Entwicklung neuer Produkte und Dienstleistungen (Open Innovation) als auch die operativen Wertschöpfungsprozesse (Mass Customization). Anstatt Aufgaben zu verteilen oder zuzuweisen, reagieren die Beitragenden auf einen offenen Aufruf zur Teilnahme und wählen selbst, wann und wie sie sich beteiligen (Crowdsourcing).
Open InnovationMass CustomizationInteractive Value CreationCrowdsourcing
Inflation and Self-correction in Entrepreneurship ScienceAcademy of Management Proceedings 2016(1), 164432016Conference PaperHeinz W. Lampe, Jan W. Reerink, Christoph Ihl
We studied the conflict between two mechanisms influencing impact of scientific articles using an extensive dataset derived by methodological innovations of proven methods. This study covers contributions published in journals, indexed by the web of science database resulting in 15,598 individual articles. Making use of document co-citation analysis, we identify 35 major research streams of entrepreneurship science. The four most important research streams are (1) International entrepreneurship, (2) University-industry relations and entrepreneurship, (3) Venture capital policies and financing, and (4) Macroeconomic/global and regional impact of entrepreneurship. Furthermore, regression results show that the popularity of a research stream may attract undue attention from researchers via an inflationary effect. Furthermore, a research stream’s diversity represents a self correction mechanism in that it decreases expected publication impact. However, the inflationary effect seems to outweigh the self correction effect necessitating a strong research framework as a policy tool.
Meta-ScienceEntrepreneurship Research
The Distance Dilemma: Effects of Knowledge Distance on Solvers’ Adoption of Broadcasted R&D ProblemsAcademy of Management Proceedings 2016(1), 168682016Conference PaperChristoph Ihl, Robin Kleer, Jan W. Reerink
Open innovation is exemplified in crowdsourcing platforms that allow firms to broadcast R&D problems, which they are unable to solve by their own means, to a wide range of potential solvers. A few studies so far indicate that especially solvers from distant fields have higher chances to make the winning contributions in crowdsourcing contests. It is not fully understood, however, what generally attracts potential solvers to crowdsourcing in the first place and how solvers’ knowledge distance towards the broadcasted innovation problem in particular affect their initial interest and adoption. To investigate this question, we situate our study in the field of nanoscience and technology. By the means of topic modeling with over 900,000 scientific papers and 35 real requests for proposals (RfPs), we are able to locate solvers and problems within a knowledge space and measure the distance between them. In a field experiment, we invite scientists to inspect randomly assigned RfPs of high and low distance. In a subsequent discrete choice analysis, we measure their willingness to engage in solving the assigned R&D problem conditional on contractual arrangements. Our findings lend support to the conjecture that knowledge distance reduces scientists’ attention paid towards broadcasted innovation problems and their willingness to solve them. Contractual arrangements can only partially mitigate this effect. Solvers that are more closely linked to the problem are also more responsive to contract attributes. More distant solvers can best be incentivized by higher award money and by the right to license the invention also to third parties. Overall, we shed light on managing an important trade-off in innovation crowdsourcing: while more distant solvers could make valuable contributions, they are more difficult to contract.
Open InnovationKnowledge DistanceBroadcast Search
3D printing as driver of localized manufacturing: Expected benefits from producer and consumer perspectivesIn: Ferdinand, J.-P., Petschow, U., Dickel, S. (eds), The Decentralized and Networked Future of Value Creation (Progress in IS), 179-2042016Book / ChapterChristoph Ihl, Frank Piller
3D printing technologies address the promise to re-localize production in closer proximity to markets and end customers. These technologies give rise to new possibilities at the intersection of production and consumption and fuel recent trends like mass customization and the maker movement. We explore the microeconomic benefits of localized manufacturing for producers and consumers. We propose the concept of “FabStores”, i.e. decentralized, close-to-market mini-factories that allow interaction with customers during localized manufacturing processes. The concept is validated in terms of expected benefits from producer and consumer perspectives by means of a survey of 39 experts in production management, as well as 788 consumers. From a producer perspective, the availability of 3D printing technologies alone will only have limited impact on the localization of manufacturing next to other, more important drivers. From a consumer perspective, “FabStores” are valuable if they can offer higher sustainability, participation in production and shorter delivery times. Finally, “FabStores” may compensate for a lack of brand reputation and thus offer new opportunities for user and maker entrepreneurship.
3D PrintingManufacturingDecentralizationMass Customization
Does accrual accounting improve municipalities’ efficiency? Evidence from GermanyApplied Economics, 47(41), 4349-43632015Journal ArticleHeinz W. Lampe, Dennis Hilgers, Christoph Ihl
The stressed financial situation in the public sector and the continuous aspiration for austerity in western governments and public bodies is omnipresent. As one core element in the New Public Management shift, Germany, like many other countries, has experienced significant reforms in public sector accounting and reporting in the last decade. We analyse the effect of new accounting and budgeting regimes. We therefore analyse the cost efficiency of German local governments in the state of North Rhine-Westphalia over 3 years using a stochastic frontier approach. This study presents evidence for increased efficiency amongst municipalities due to the adoption of accrual accounting.
Public SectorEfficiencyAccrual Accounting
A Taste for Patents? Self-Determined Motivation vs. External Incentives in Academic PatentingAcademy of Management Proceedings 2015(1), 124122015Conference PaperJan W. Reerink, Christoph Ihl, Thomas Walter
Based on prior research on academic patenting and self-determination theory, we highlight the importance of scientist’ self-determined motivation to engage in academic patenting, a “taste for patents”. In a large scale empirical study, we can show that this self-determined taste for patenting arises among scientists that publish less, but more extensively engage with industry and work in faculties with patenting peers. Rather than crowding out external incentives can actually boost self-determined motivation. In conclusion, universities which want to become more entrepreneurial should either recruit scientists based on an inherent motivation to patent.
Academic PatentingMotivationIncentives
Brand Retention on B2B Markets – The Role of Prior Experience and Choice Context in Repurchase DecisionsMarketing in Transition: Scarcity, Globalism, & Sustainability2015Conference PaperDorith Mayer, Christoph Ihl, Ralf Reichwald
With the paradigm shift from transactional to relational purchasing, suppliers are confronted with considerable restraints on the customers’ side. The relational paradigm in industrial markets assumes that most industrial sales are repurchases of products or services from a focal supplier. In consequence, it is critical for suppliers to understand switching behaviour in business-to-business (B2B) markets in order to enter long term relationships with new customers in all branches of industries. Therefore, it is elementary to analyze the determinants which are relevant for repurchasing products or services from the focal supplier. The importance of branding is still neglected in a B2B setting. As a matter of fact, branding has rather been ignored in the context of B2B switching behaviour, although previous research shows that branding gets increasingly important in B2B markets as a differential factor. While organizational buying behaviour research offers rich empirical evidence, concepts and methodology, little conceptual and empirical effort has been aimed at research on a framework considering how brand retention is affected in B2B markets.
B2B MarketingBrand RetentionRepurchase
Strong ties despite decentralized network design: An automotive caseIEEE Innovations in Technology Conference (InnoTek 2014), 1-92014Conference PaperPatrick Müller, Georg Kasperk, Achim Kampker, Christine Deutskens, Florian Weyand, Christoph Ihl
Patrick Müller, Georg Kasperk, Achim Kampker, Christine Deutskens, Florian Weyand, Christoph Ihl
In the automotive industry alternative powertrains cause a wide spread of knowledge and a growing importance of varied disciplines. Consequently, research unveils a disruption of established relations and an emergence of new kinds of decentralized developments encouraging our research. This paper introduces a networked development project which has attracted considerable attention in science and practice as it has realized the homologation of an electric vehicle within less than three years of development applying an uncommon network approach. In this project a decentralized consortial network has been implemented to accomplish the development of certain modules. We argue that despite a modular architecture these modules are still highly interdependent and thus corresponding technical interfaces need to be managed and implemented in the organizational structures. A relatively new facet of hypothesis-based research on these dependencies is the mirroring hypothesis which states that technical ties have to correspond to the communicational ones. Accordingly, we combine and enhance measurements from different fields and thereby provide a solid approach to assess the strength of technical and organizational ties. The corresponding strength values are captured in matrices enabling the test of the mirroring hypothesis. While there are qualitative findings on the performance implications of mirroring in literature, we present a quantitative approach which should provide a stronger empirical underpinning for the qualitative research in this field.
NetworksAutomotiveDecentralization
Strategic capabilities of mass customization based e-commerce: Construct development & empirical test47th Hawaii International Conference on System Sciences (HICSS), 3255-32642014Conference PaperFrank Piller, Thorsten Harzer, Christoph Ihl, Fabrizio Salvador
Frank Piller, Thorsten Harzer, Christoph Ihl, Fabrizio Salvador
Mass customization (MC), i.e. offering customers exactly what they want without losing in operational efficiency, has been positioned as a viable business strategy in ecommerce for many years. Still, many companies have failed in implementing profitable MC. We explain these failures by the lack of strategic capabilities in these firms and examine their effect on firm performance, drawing on a survey of 115 firms offering customized consumer goods on the internet. We build on complementarity theory and examine how multiple core elements of a MC strategy enhance company performance. We find that successful MC is based on the integration of various different organizational elements. Methodologically, we develop a set of valid and reliable instruments to measure three sub-dimensions of MC capability. We give advice to managers how firms pursuing MC can build all three capabilities complementarily to attain strategic differentiation and competitive advantage.
Mass CustomizationE-CommerceStrategic Capabilities
Open innovation: Novel deployment of ICT in new product developmentIn: Competitiveness of New Industries: Institutional Framework and Learning in IT2014Book / ChapterRalf Reichwald, Frank Piller, Sascha Seifert, Christoph Ihl
Ralf Reichwald, Frank Piller, Sascha Seifert, Christoph Ihl
According to some authors, the development of new information and communication technologies (ICT) is slowly undermining the traditional economic reasons behind hierarchical forms of economic transactions. Even the importance and necessity of customer relationships as a mode of economic exchange between firms and customers has been put into question due to the rise of new ICT, particularly new media and the Internet. According to this view, which has become known as the ‘move-to-the-market’ hypothesis, electronic commerce is assumed to encourage market transparency and price competition and thus favour free market rather than hierarchical, corporate structures (Malone et al. 1987). At the same time, however, new ICT may also improve a firm’s absorptive capacity for customer knowledge by allowing virtual means of customer integration and interaction – a strategy we call open innovation. In this chapter, we focus on the micro level of the development and use of ICT. An individual actor can be regarded not only as an adaptor but also as a creator in the sense of shaping institutional settings.
Open InnovationICTProduct Development
Co-creation with CustomersIn: Huff, A.S., Möslein, K.M., Reichwald, R. (eds), Leading Open Innovation, 139-1542013Book / ChapterFrank Piller, Christoph Ihl
The mixed blessings of openness in creative industries? The case of European chefs de cuisineAcademy of Management Proceedings 2013(1), 166372013Conference PaperAndreas Braun, Christoph Ihl
Previous open innovation research has mostly focused on firm-level investigations of inbound and outbound activities to generate and commercialize technological innovation in R&D intensive industries. With this study, we want to complement research on ideation and innovation in creative industries, where output is largely determined by the ingenious creativity of individuals and success ultimately is determined by subjective evaluations of different audiences. Our empirical study is based on a survey of 505 chefs de cuisine from 16 European countries. We draw on improvisational bricolage as well as institutional theories of market identity, legitimacy, and reputation to hypothesize the impact of inbound openness on product renewal among critics and customers. Consistent with an improvisational bricolage logic, we find that openness only fosters product renewal for restaurants with frequent menu updates. Furthermore, very high levels of inbound openness allows chefs to embrace multiple, dissonant business objectives. However, inbound openness tends to generate negative evaluations on both critics and customers because diverse borrowing of ideas seems to blur chefs’ crafting authenticity. At the same time, outbound openness, i.e. advertising and commercializing through books, media appearances and courses, may help chefs (re-)gain some legitimacy for recombinant craftsmanship and novel recipes.
Creative IndustriesOpennessGastronomy
Organizing for open innovation: Aligning internal structure with external knowledge searchSSRN Working Paper2012Working PaperChristoph Ihl, Frank T. Piller, Philipp Wagner
In the past decade, research on open innovation has brought renewed attention to ways how firms can gain from the interaction with external sources of knowledge and innovation. Complementary internal management practices, however, that explain why some firms benefit from open innovation more than others are still largely unexplored. This study adopts the notion of open innovation as external knowledge search and investigates its mutual interdependence with internal organizational structures of a firm’s innovation function. Drawing upon behavioral theories about organizational search and information processing, we hypothesize how structural dimensions such as specialization, formalization and decentralization affect gains from open innovation. Based on a sample of German manufacturing firms, we find higher performance gains from open innovation by aligning internal organizational structures in terms of lower specialization as well as higher formalization and decentralization. These organizational contingencies of open innovation are further emphasized in light of firms’ internal R&D intensity: (1) Low specialization is especially beneficial for firms that try to align open innovation in a complementary fashion with their high internal R&D intensity. (2) Higher formalization and decentralization is essential for firms that try to substitute their low internal R&D intensity by the means of open innovation.
Open InnovationOrganizational DesignKnowledge Search
From social media to social product development: the impact of social media on co-creation of innovationDie Unternehmung, 65(1)2012Journal ArticleFrank T. Piller, Alexander Vossen, Christoph Ihl
The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process. Customer co-creation denotes an active, creative and social collaboration process between producers and customers (users), facilitated by a company, in the context of new product or service development. The authors propose a typology of co-creation activities in order to develop conceptual arguments how social media can impact relationships among customers involved in co-creation as well as the relationship between customers and the hosting firm. Social media can make economic-exchange relations more collaborative and social, but interestingly may also turn formerly social-exchange relations into money markets with strong competition among actors. As a result, the authors develop a set of questions that can lead to future research in these regards.
Social MediaCo-CreationInnovation
Configurator-based product choice in online retail: Transferring mass customization thinking to services in retailInternational Conference on Information Systems (ICIS) 20112011Conference PaperMarc Gerards, Florian Siems, David Antons, Christoph Ihl, Frank T. Piller
Marc Gerards, Florian Siems, David Antons, Christoph Ihl, Frank T. Piller
In many retail situations, customers today face vast assortments and often have limited ability to find exactly what they need. By implementing a need-based toolkit for assortment matching, retailers can limit this complexity of choice, increasing the satisfaction of consumers with the goods acquired. Building such a need-based system however is costly and time-consuming, as expert knowledge and matching rules have to be designed, implemented, and maintained. The objective of this paper is to investigate the performance contribution of such an expert system for need-based configuration. Using a real life experiment with 1934 customers using a toolkit supporting them to find a new digital camera, we show both the development of such a system and its effect on customer choice. We find that investing in such a system seems worthwhile: Compared to a base case, need-based configurators provide better fit between customer needs and functional product features.
Mass CustomizationOnline RetailProduct Configuration
Embedded toolkits: Identifying changing user needs during product usageEngineering Management Journal, 23(4), 3-132011Journal ArticleFrank Steiner, Christoph Ihl, Frank Piller, Refik Tarcan Tarman
Frank Steiner, Christoph Ihl, Frank Piller, Refik Tarcan Tarman
A main challenge in new product development (NPD) is to match a new design to customer preferences. Recent reviews show large failure rates in the commercialization of new designs. In most of the cases, the reason of failure has not been a lack of technological capability of the firm, but an incorrect understanding of real customer needs and demands. This article proposes a potential solution for this issue—the concept of embedded open toolkits for user innovation. The concept of embedded open toolkits for user innovation plans for manufacturers to design products with build-in flexibility, so that customers can make changes to the product, even after purchase. This is done by embedding knowledge and rules about possible product differentiations into the product. The main objective of this article is to study the feasibility of the concept of embedded open toolkits. For this purpose an empirical study among 162 potential users of such a toolkit in the automotive domain was conducted.
User InnovationToolkitsProduct Development
Customer co-creation: Open innovation with customersIn: Wittke, V., Hanekop, H. (eds), New Forms of Collaborative Innovation and Production on the Internet, Universitätsverlag Göttingen2011Book / ChapterFrank Piller, Christoph Ihl, Alexander Vossen
Customer co-creation denotes an active, creative and social collaboration process between producers (retailers) and customers (users), facilitated by the company. Customers become active participants in an innovation process of a firm and take part in the development of new products or services. In this paper, we provide a review of the evolution of customer co-creation and related forms of customer participation and suggest a typology of recent methods of co-creation. Our typology is based on three dimensions, addressing (i) the customers’ autonomy in the process, (ii) the nature of the firm-customer collaboration (dyadic versus community based), and (iii) the stage of the innovation process when the customer integration takes place. Along these dimensions, we then present specific methods of customer co-creation. We conclude with a number of suggestions for further research.
Co-CreationOpen InnovationCustomersTypology
A typology of customer co-creation in the innovation processSSRN Working Paper2010Working PaperFrank T. Piller, Christoph Ihl, Alexander Vossen
Customer co-creation denotes an active, creative and social collaboration process between producers (retailers) and customers (users), facilitated by the company. Customers become active participants in an open innovation process of a firm and take part in the development of new products or services. In this paper, we provide a review of the evolution of customer co-creation and related forms of customer participation and suggest a typology of recent methods of co-creation (open innovation with customers). Our typology is based on three dimensions, addressing (i) the customers’ autonomy in the process, (ii) the nature of the firm-customer collaboration (dyadic versus community based), and (iii) the stage of the innovation process when the customer integration takes place. Along these dimensions, we then present specific methods of customer co-creation. We conclude with a number of suggestions for further research.
Co-CreationInnovation ProcessTypology
Von Kundenorientierung zu Customer Co-Creation im InnovationsprozessMarketing Review St. Gallen, 27(4), 8-132010Journal ArticleChristoph Ihl, Frank Piller
Markt- und Kundenorientierung gilt als notwendige Bedingung für den Unternehmenserfolg. In der Marketingtheorie und -praxis greift das Konzept aber oft zu kurz, weil in vielen klassischen Ansätzen eine Kopplung an Innovationsaktivitäten ganz fehlt oder ein eher passives Kundenbild dominiert, das Kunden als aktive Innovatoren ausblendet. Dieser Beitrag spannt einen Handlungsrahmen für die systematische Umsetzung von Customer Co-Creation, das heißt der aktiven Kundenintegration im Innovationsprozess.
Customer Co-CreationInnovation Process
Citizensourcing: Applying the concept of open innovation to the public sectorInternational Journal of Public Participation, 4(1)2010Journal ArticleDennis Hilgers, Christoph Ihl
Theories of innovation suggest the process of product and service development is becoming more open, placing more emphasis on external knowledge and involving a wide range of external actors to achieve and sustain innovation. The growing success of open innovation practices in many firms raises the question of whether these principles can be transferred for the reinventing of public sector organizations. Going beyond a technocratic e-government paradigm, but with the support of Internet technology, the authors present a structural overview of how external collaboration and innovation between citizens and public administrations can offer new ways of citizen integration and participation, enhancing public value creation and even the political decision-making process.