Business Plan for a Pedal Electric Kids Car

In cooperation with a real startup founder team


A young startup develops a pedal electric car for children between 6-13 years. The vehicle drives up to 25 km/h and is equipped with several features, such as an aluminum space-frame, 7 gears, trunk, etc. Currently, they finish a second prototyp and are about to do intensive test driving with it. They are looking for an energetic student, who is interested in further developing their business plan.


  • Explore market and competition, potential customer segments, marketing channels, and potential revenue streams
  • Work in close partnership with founders team
  • Gather and analyze data, potentially from customer interviews
  • Determine and validate possible price points and willingness to pay
  • Use findings to make recommendations to founders with regards to current prototyp or business strategy


  • Passion for business development and entrepreneurship
  • Close partnership with founder team
  • Hands-on mentality
Prof. Dr. Christoph Ihl
Professor & Head of Institute

My research interests include cultural entrepreneurship, social networks and natural language processing.