© Anne Gärtner

Research

Projects

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Choosing Team Members versus Ideas

Evidence from a Field Experiment in Entrepreneurial Team Performance.

Presentations

Organizing Entrepreneurial Teams

A Natural Field Experiment of the Autonomy in Choosing Teams and Ideas.

Publications

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More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial products

We investigate how entrepreneurs should craft the narrative about their new ventures in order to position it successfully in the semantic space vis-à-vis incumbents and established market categories.