Technology Entrepreneurship

6 ECTS Module for Master Students

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  • 6 ECTS module
  • 2 courses Entrepreneurship & Creation of Business Opportunities



Startups are temporary, team-based organizations, which can form independently, but also within established companies. They pursue one central objective: taking a business idea to market by finding and designing a repeatable and scalable business model. This entrepreneurial process involves gathering and combining resources that you do not (yet) possess and dealing with high uncertainty about what combinations of resources actually generate value. This course module is designed to introduce students to a systematic Startup Engineering approach to master the process of taking a business idea to market in light of resource contraints and uncertainty.

Startup Engineering takes an iterative approach, in that it favors variety and alternatives over one detailed, linear five-year business plan to reach steady state operations. From a problem solving and systems thinking perspective, Startup Engineers create different possible versions of a new venture and alternative hypotheses about value creation for customers and value capture vis-à-vis competitors. To test critical hypotheses early on, Startup Engineers engage in an evidence-based, experimental trial-and-error learning process that measures real progress.

The workflow in this course module is comprised of three elements:
  1. (Flipped) classroom: learning about and discussing concepts and tools currently prevailing in theory and practice of modern technology entrepreneurship.
  2. Problem-based learning: deepen an understanding of the concepts and tools by seeing them applied and applying them to real company cases.
  3. Experiential learning: applying the concepts and tools in teams to an own new startup project.

Students are invited to apply to this course module already with a startup idea and/ or team, but this is not a requirement. We will form teams and ideas in the beginning of the course.


Upon completion of this course module, students will be able to:

  • Apply a modern innovation toolkit relevant in both the startup & corporate world
  • Analyze business opportunities in terms of its constituent elements
  • Design new business models by gathering and combining relevant ideas, facts and information
  • Evaluate business opportunities and derive judgment about next steps & decisions

This course module can prepare students for the following career paths:

  • Startup founder
  • Early employee in a startup
  • New business development in established corporations
  • Venture capital investing


  • 50% (team): Development and pitch of an own startup project - This is a combination of your intermediate and final pitches. We especially look at the usage of frameworks presented in the course materials as well as form and presentation style.
  • 30% (team): Three case solutions (one from each of the three parts of the course) - The focus will be on evaluating the clarity and coherence of the reasoning process that led to the conclusion. Each group must thoroughly detail the steps and logic they employed to ensure their analytical approach is both transparent and replicable.
  • 20% (individual): Class participation - Ensuring that each group member is actively contributing towards lecture and exercise sessions and presents a part of each pitch.

Target Audience

  • Master Students in IWI, LIM & GTIME
  • Master Students in Engineering
  • Master Students in Erasmus Programs

Due to capacity constraints, the course Creation of Business Opportunities is duplicated in three parallel sessions.

Time & Location

  • Entrepreneurship (Lecture): Monday, 13.15 - 14.45, Building I, Audimax 2
  • Creation of Business Opportunities (PBL I): Monday, 15.00 - 17.15, Building A, Room A 0.19
  • Creation of Business Opportunities (PBL II): Monday, 15.00 - 17.15, Harburger Schloßstrasse 28, Room HS28 - 0.01
  • Creation of Business Opportunities (PBL III): Monday, 15.00 - 17.15, Harburger Schloßstrasse 28, Room HS28 - 0.08


Course Notes & Materials

Access to course notes & materials here.

Preliminary Schedule

1April 8thIntroduction (Online Session)
2April 15thCustomer Segmentation
3April 22ndTechnology & Product Development
4April 29thCompetition & Market Analysis
5May 6thIntermediate Pitches I
6May 13th(Platform) Business Models
-May 20thHoliday
7May 27thRevenue Models & Pricing
8June 3rdLean Startup & Experimentation
9June 10thIntermediate Pitches II
10June 17thMarketing for Startup Growth
11June 24thSales for Startup Growth
12July 1stFinancial Analysis
13July 8thFinal Pitches
Prof. Dr. Christoph Ihl
Professor & Head of Institute

My research interests include cultural entrepreneurship, social networks and natural language processing.

Oliver Specht
Research Assistant & Doctoral Student

My research interests are technology entrepreneurship and venture capital financing.

Jürgen Christopher Thiesen
Research Assistant & Doctoral Student

My research interests include the wide field of green technologies and sustainable entrepreneurship.

Jonas Wilinski
Research Assistant & Doctoral Student

My research interests span across the wide field of AI and Machine Learning in combination with managerial and cultural implications.