Technology Entrepreneurship
6 ECTS Module for Master Students
Credits
- 6 ECTS module
- 2 courses
Entrepreneurship&Creation of Business Opportunities
Instructor(s)
Overview
Startups are temporary, team-based organizations, which can form independently, but also within established companies. They pursue one central objective: taking a business idea to market by finding and designing a repeatable and scalable business model. This entrepreneurial process involves gathering and combining resources that you do not (yet) possess and dealing with high uncertainty about what combinations of resources actually generate value. This course module is designed to introduce students to a systematic Startup Engineering approach to master the process of taking a business idea to market in light of resource contraints and uncertainty.
Startup Engineering takes an iterative approach, in that it favors variety and alternatives over one detailed, linear five-year business plan to reach steady state operations. From a problem solving and systems thinking perspective, Startup Engineers create different possible versions of a new venture and alternative hypotheses about value creation for customers and value capture vis-à-vis competitors. To test critical hypotheses early on, Startup Engineers engage in an evidence-based, experimental trial-and-error learning process that measures real progress.
The workflow in this course module is comprised of three elements:
- (Flipped) classroom: learning about and discussing concepts and tools currently prevailing in theory and practice of modern technology entrepreneurship.
- Problem-based learning: deepen an understanding of the concepts and tools by seeing them applied and applying them to real company cases.
- Experiential learning: applying the concepts and tools in teams to an own new startup project.
Students are invited to apply to this course module already with a startup idea and/ or team, but this is not a requirement. We will form teams and ideas in the beginning of the course.
Objectives
Upon completion of this course module, students will be able to:
- Apply a modern innovation toolkit relevant in both the startup & corporate world
- Analyze business opportunities in terms of its constituent elements
- Design new business models by gathering and combining relevant ideas, facts and information
- Evaluate business opportunities and derive judgment about next steps & decisions
This course module can prepare students for the following career paths:
- Startup founder
- Early employee in a startup
- New business development in established corporations
- Venture capital investing
Grading
35%(team): Development and pitch of an own startup project35%(team): Case solutions submitted in/after class15%(individual): Three case memos submitted before class15%(individual): Class participation
Target Audience
Due to capacity contraints, the course Creation of Business Opportunities is duplicated for two audiences in two parallel sessions:
- Master Students in IWI, LIM & GTIME
- Master Students in Engineering and Erasmus Programs
Registration
- Please register for the
Entrepreneurshiphere: e-learning.tuhh.de/studip - Please register for the
Creation of Business Opportunitieshere: e-learning.tuhh.de/studip
Time & Location
For IWI, LIM & GTIME students:
Entrepreneurship: Monday, 13.00 - 14.30, Building A, Room A 1.15.1/2Creation of Business Opportunities: Monday, 15.00 - 17.15, Building D, Room D 2.022
For Engineering and Erasmus students:
Entrepreneurship: Monday, 13.00 - 14.30, Building A, Room A 1.15.1/2Creation of Business Opportunities: Monday, 15.00 - 17.15, Building A, Room A 0.18.1
Course Notes & Materials
Access to course notes & materials here.
Preliminary Schedule
| Session | Date | Topic |
|---|---|---|
| 1 | April 4th | Introduction |
| 2 | April 11th | Customer Segmentation |
| - | April 18th | Holiday |
| 3 | April 25th | Technology & Product Development |
| 4 | May 2nd | Competition & Market Analysis |
| 5 | May 9th | Platform Business Models |
| 6 | May 16th | Revenue Models & Pricing |
| - | May 23rd | Holiday |
| 7 | May 30th | Lean Startup & Experimentation |
| - | June 6th | Holiday |
| 8 | June 13th | Marketing for Startup Growth |
| 9 | June 20rd | Sales for Startup Growth |
| 10 | June 27th | Organizing for Startup Growth |
| 11 | July 4th | Financial Analysis |
| 12 | July 11th | Final Startup Pitches |
| 13 | July 18th | Submission of Final Pitch Deck |
Prof. Dr. Christoph Ihl
Professor & Head of Institute
My research interests include cultural entrepreneurship, social networks and natural language processing.
Dr. Hannes W. Lampe
Research Associate & Post-Doc
My research interests lie at the intersection of Technologie, Innovation and Entrepreneurhip (TIE) and Public and Nonprofit Management (PNP).
Oliver Mork
Research Assistant & Doctoral Student
My research interests lie at the intersection of Econometrics & Machine Learning.