Market Sizing & Competition Analysis


This section on market sizing & competition analysis provides resources and materials to support the following learning objectives:

  1. Assess the market potential for a startups idea in terms of addressable, servicable and obtainable market shares.
  2. Combine top down and bottom up approaches in your market sizing attempts.
  3. Apply the Fermi estimation logic to quantify unknonws.
  4. Understand different types of markets and modes of competition.
  5. Conduct and visualize the competition analysis for a startup idea.

Market Sizing: The Startup Way

Market Sizing: Guesstimation vs Research

Competition Analysis