Market Sizing & Competition Analysis
This section on market sizing & competition analysis provides resources and materials to support the following learning objectives:
- Assess the market potential for a startups idea in terms of addressable, servicable and obtainable market shares.
- Combine top down and bottom up approaches in your market sizing attempts.
- Apply the Fermi estimation logic to quantify unknonws.
- Understand different types of markets and modes of competition.
- Conduct and visualize the competition analysis for a startup idea.
Market Sizing: The Startup Way
Market Sizing: Guesstimation vs Research
- Fermi Estimation I
- Fermi Estimation II
- Market & Competition Analysis with Google Keyword Planner
- Other Free Keyword Planning Tools